It is highly advisable to make the most of the apps that are available at your disposal to optimize your Shopify store. The type of app that you should look out for is the one that will help grow your business. Assuming most of the businesses on Shopify are of small and medium scale, having an in-house marketing team is highly improbable. This is where an app comes into the picture.

In the final installment of our guest post series by AdNabu, we look at some apps available in the Shopify app store to help you with email marketing, social media marketing, SEO, or to improve store operations. Here is a list of a few of them:-

1.  FREE Traffic & Ads

This app allows displayed ads to a targeted audience to increase the traffic  to your website. Currently rated 4.8 stars, it has free service but also comes with three paid packages – Essential at $9.99/month, Pro at 19.99/month and Premium at 33.99/month.

2. Google Ads & Google Shopping

Google Ads & Google Shopping App is meant to improve your store's marketing strategy with one of the most advanced, innovative and powerful marketing automation tools, based on machine learning and big data. Currently rated 4.2 stars, it is free to install but external charges may apply.

3. Referral Candy

This is an app to manage the referral program. Currently rated 4.9 stars at the Shopify app store. It is extremely easy to operate; no need for developer or coding skills. Costs $49/month but comes with a 30 day risk-free trial.

4. Flashy - Marketing Automation

This is an all-In-One Marketing Automation Platform for eCommerce. It allows email marketing, SMS marketing, and marketing automation with customers and visitors based on purchase history and website activity. It is currently rated 5 stars and offers multiple paid packages starting with Starter at $7/month, Professional at $40/month, Master at $99/month and Enterprise at 199/month.

5. Ship&co

This app is a shipping management tool for online sellers. It synchronizes an online store’s orders from multiple ecommerce platforms onto a single interface in real time, and connects with domestic and international delivery service providers, thus automating the shipping process. Using this app, the user is able to print shipping labels and relevant customs documents, and obtain tracking information for his/her shipments.

Ship&co is currently rated 4.8 stars on the Shopify app store and offers 3 pricing plans. The Pay-as-You-Go Plan charges a flat rate of USD$0.25 per order shipped, the Monthly Value Plan  bills users a monthly fee depending on his/her predetermined shipment volume, and the Tailored Plan can be customized based on the needs of the individual’s business. A 14-day free trial is available for customers who want to try out Ship&co’s features before subscribing to their service.

Additional resources on Shopify Success

  1. Ultimate Guide to Selling on Shopify
  2. How to create your first Shopify Store?
  3. How to get more traffic to your Shopify store?
  4. How to get more loyal customers to your Shopify store?
  5. How to do Conversion Rate Optimization to your shopify store?

Guest Post by AdNabu

AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running search, shopping or display campaigns in Google Ads, Their software will be able to increase your sales. Sign up today for a 14-day free trial from here.

About Ship&co

Ship&co is a global shipping platform designed by and for e-commerce sellers. Created by the team behind Bento&co, who have been selling on Shopify since 2008, Ship&co provides a simple and easy-to-use web dashboard and shipping API. Ship&co helps online sellers ship packages faster by automatically syncing orders and creating shipping labels and invoices in minutes. With Ship&co, you can create shipping labels for FedEx, UPS, DHL, NinjaVan, Yamato, Sagawa, and more, with just two clicks to complete the process and mark your orders as shipped. For more information on Ship&co, visit or reach out to us via !