Congratulations on setting up your Shopify store! Now, what? The second part of our guest post series by AdNabu focuses on how you can increase traffic to your online store, retain customers, and manage your burgeoning online business. Don't underestimate the power of these simple techniques which can help your business grow!

1) The power of a good landing page

The purpose of a landing page is to ensure maximum conversion of visitors into a lead. A well-designed landing page can do wonders to an online business. Not only does it collect the visitor data, but it is also helpful to create a database of prospects, from which valuable information can be mined. For instance, the demography of the prospects can be determined and subsequently an appropriate marketing campaign could be targeted for maximum impact.

Few things that need to be considered while creating a landing page is that it should not be complicated; a landing page can have a simple design without any unnecessary functionality. It is more effective when there is only one call-to-action. It is highly advisable to keep the landing page light so that it loads faster to avoid abandonment.

2) The power of first-time offers

The first sale to a prospect is often the most difficult. It is mainly due to the fact that people are generally reluctant to change; they prefer to buy things from familiar places. There is a need to offer something more to make them overcome the reluctance. This is where first-time offers come into the picture; it can effectively sway the customer towards the first check out.  It is, in fact, this is the most widely implemented strategy by online sellers. Once customers have made their first purchase, it provides the seller an opportunity to showcase their excellent delivery service (if they have) to build customer confidence.

3) The power of free shipping

Very few sellers realize it but a free shipping offer is a great strategy to make the sale. Shipping charge is something no shoppers like to pay. It is considered one of the most cited reasons for shopping cart abandonment. So, by offering free shipping, the chances of a prospect making their purchase increase significantly. Due to stiff competition, businesses tend to do anything to gain an advantage over their competition; free shipping may very well provide that opportunity.

4) The power of referral programs

It works in two levels; firstly, it is a great way to increase sales. No other marketing channel comes near the word-of-mouth (or referral) marketing when it comes to effectiveness. Secondly, by rewarding the customer for their referral, it encourages them to return. Running an attractive referral program is highly recommended for any eCommerce business.

5) The power of coupon codes

In addition to a referral program, coupon codes are an extremely effective tool to persuade a customer to return frequently to shop because people generally prefer buying things on sale and discounts serve as a ploy to attract more people to your store. Sellers often use coupon codes to bring in new customers, to move older inventory and to nudge customers towards a new product. All these can be done effortlessly with coupon codes.

6) The power of carrier integration

Carrier integration connects the fulfillment and shipping processes of your online store. It eliminates the need to manually input order and shipping information, and therefore reduces the likelihood of keying errors. Once the consignment has been shipped, tracking details are instantly and easily available to both you and your customer. The status of orders are also automatically updated, allowing you to keep track of shipments- a particularly useful feature no matter the size of your store.

A greater accuracy in managing consignments may not seem too important at first glance, but if you consider the amount of wasted time dealing with failed or missing deliveries, carrier integration is a good way to improve efficiency and build a good reputation for your business.

Additional resources on Shopify Success

  1. Ultimate Guide to Selling on Shopify
  2. How to create your first Shopify Store?
  3. How to get more traffic to your Shopify store?
  4. How to get more loyal customers to your Shopify store?
  5. How to do Conversion Rate Optimization to your shopify store?

Guest Post by AdNabu

AdNabu helps improve sales in Google Ads for eCommerce companies. If you are running search, shopping or display campaigns in Google Ads, Their software will be able to increase your sales. Sign up today for a 14-day free trial from here.

Making a few simple tweaks could go a long way in improving your customer's retail experience and the enhancing the operations of your store. If you are looking for a way to help you ship faster, let Ship&co help! Drop us an email at

About Ship&co

Ship&co is a global shipping platform designed by and for e-commerce sellers. Created by the team behind Bento&co, who have been selling on Shopify since 2008, Ship&co provides a simple and easy-to-use web dashboard and shipping API. Ship&co helps online sellers ship packages faster by automatically syncing orders and creating shipping labels and invoices in minutes. With Ship&co, you can create shipping labels for FedEx, UPS, DHL, NinjaVan, Yamato, Sagawa, and more, with just two clicks to complete the process and mark your orders as shipped. For more information on Ship&co, visit or reach out to us via !